D-day! (1st of Dec)

Tickets were all distributed well. Our seats are 1,000 for each performance and we distributed around 2,200 tickets. (plus VIP tickets – 50) We couldn’t do much about making the ticket holders actually turn up at the performance, but when we saw the very high demand on the tickets, we expected more than 2,000 will turn up, including those who hadn’t got the ticket yet. In conclusion, we had around 900 for the 1st performance and 1,100 for the 2nd one. It was quite successful in terms of the number of the audiences.

Administratively and artistically, there were a few points disappointed at the 1st performance, but overall it was smooth running event. Since we only had a one rehearsal with demonstrators and camera, lights, sound operators, we had some minor mistakes at the 1st show, such as the malfunction of a mic. However, audiences very enjoyed the show. They ran up to the stage after the show and tried to get signatures from Taekwondo demonstrators. All looked very satisfied, and it was very a rewarding moment.

I would like to just make a few comments that I felt very important to keep in mind to run a performing event. The comments focused on the performing day procedures.

Rehearsal

As I mentioned we had only one rehearsal because of the schedule of demonstrators and also the venue hiring finances. Even though we were planned to conduct our rehearsal from 11am to 12 or 12:30pm, it couldn’t have started until 11:30am because the demonstrators should have checked the floor carefully before they actually jumped and performed on it. Therefore, we had a very tight and quick rehearsal for around 40mins and it wasn’t sufficient time to check all details among demonstrators and stage tech staffs. (lights, music and video) We did not have any major problems that disturb the continuity of the performance during the show, but the quality and completion of the show was not that high in my personal perspective.  I feel that we definitely needed more time for rehearsal and more communications between the demonstrators and staffs. We could not spend too much time for that, but at least we should have had one oral rehearsal without operations of all tech equipments (but with oral confirmation) and a tech rehearsal as a real show running. Maybe that is why the 2nd show was better than the 1st one, because we had a tech rehearsal with the 1st show. Setting a strict time frame is very important to conduct all the planned procedures. Then, you can have a good rehearsals and better show.

To be continued…

Busy November 2

Advertising

The Sydney Convention and Exhibition Centre, Parkside Auditorium was a huge venue. It has 986 seats and we could install a few extra seats as well. However, our expected number of audiences was more than 2,000 because we have decided to have 2 performances (1pm and 5pm) in a day. Considering the expenses of inviting the Taekwondo performance team from Korean, including their (about 20 people) flights, accommodations and meals, just one performance was obviously not enough. It is good to have 2 performances in a day to increase the chance of exposing the World best Taekwondo performance to more audiences, but on the other hands, there was more pressure to attract more audiences to come to the show.

We could have advertise the performance through TV or radio commercials, but the cost of using these medium were too much expensive as you know. In addition, we did not have a sufficient budget to advertise the show even through any printed materials, such as newspapers or magazines because. Therefore, the marketing angle we choose to attract viewers was to target the people who had the most potential to come to the performance. We concluded that those who have been learnt Taekwondo (there are more than 100 Taekwondo clubs in Sydney) or who were interested in Korean Culture might be very interested in watching the Taekwondo performance. We had contacted the Taekwondo associations in Australia to get assistance to advertise the performance to the club members in Australia. Also, we provided Korean Cultural Office members with some priorities, such as an early booking period and the increased maximum number of ticket booking allowance, which was 4 tickets per person rather than 2 tickets per person for non-members.

Our strategy worked well, so that the tickets were sold out 5 days prior to the performance. I think it was successful advertising and marketing plan we conducted with the situations we had. 

Busy November 1

The Taekwondo performance show has been successfully done on the 1st of Dec. It was very busy November and after the show I had a good rewarding holiday from work so I am continuing my journal retrospectively now. I will start with the stories in November.

Venue Hiring

I had a meeting with Sydney Convention and Exhibition Centre and I had many things to finalise. The contract should be carefully examined and the fee should be paid (it was a lot of money..). It was a bit stressful to be responsible for contracting with the venue because of the amount of money will be spent on it. A little mistake can occur huge lost for our organisation. Also, the financial size of the show also puts more pressure on the successful results of the show. Now I think all the pressure and stress is very productive for me because now I have an experience and also confident to deal with at least the same size of project as this one.

In terms of venue hiring, I can tell you that there are many hiding elements on using a venue. It means that except the actual venue hiring, which is literally use the floor and audience seats, everything else, such as lights, sound, videos etc., should be counted additional fees. Therefore, I should negotiate with the venue manager to minimise the use of additional facilities of the venue due to our limited budget. At least we should use video and audio facilities for the show, so we should find a sponsor for that.

After we found the sponsor and paid all fees, I should manage to give them very detailed plan of the show with run-sheet with exact time of different acts of the show. Also, I should check all the spaces that the performance team and our volunteers use. I confirmed the location of ticketing desks, flyer hand out space, survey counters and so on. Everything should be clear between us and the centre. I could sense that what professionalism is. When everything was ready, we were ready for the show.